Cookie Policy

Last updated: Today 2026

This Cookie Policy explains how Marabelle London uses cookies and similar technologies when you visit or interact with marabellelondon.com.

It should be read together with our Privacy Policy, which explains how we collect, use, store and protect your personal information.

What Are Cookies?

Cookies are small text files that are stored on your computer, mobile telephone, tablet or other device when you visit a website.

Cookies and similar technologies can help websites:

Operate correctly
Remember your preferences
Keep products in your shopping basket
Support secure checkout
Understand how visitors use the website
Improve website performance
Measure marketing effectiveness
Display relevant advertising, where permitted

Similar technologies may include pixels, tags, software development kits, local storage and other technologies that store information on, or access information from, your device.

In this policy, references to “cookies” include these similar technologies where applicable.

Who We Are

This website is operated under the trading name Marabelle London.

Website: marabellelondon.com
Email: info@marabellelondon.com

In this Cookie Policy, “Marabelle London”, “we”, “us” and “our” refer to the business operating the website.

How We Use Cookies

We may use cookies to:

Keep our website and checkout functioning correctly
Maintain website and account security
Remember products placed in your shopping basket
Remember your selected preferences
Process and support orders
Prevent fraudulent or suspicious activity
Analyse website traffic and performance
Identify technical problems
Understand how visitors interact with our website
Improve our products, services and shopping experience
Measure the effectiveness of advertisements and marketing campaigns
Personalise website content or advertisements where permitted

The cookies used may depend on the Shopify features, applications, analytics services, advertising tools and payment services enabled on our store.

Types of Cookies We May Use

Strictly Necessary Cookies

Strictly necessary cookies are required for the essential operation, security and functionality of our website.

They may be used to:

Enable shopping basket functionality
Support checkout and payment processing
Remember your cookie preferences
Protect the website against fraud and security threats
Maintain your browsing session
Enable customer account functionality
Balance website traffic and maintain technical performance

These cookies cannot normally be disabled through our cookie preference tool because the website may not function properly without them.

Where permitted by law, strictly necessary cookies may be used without your consent.

Functional Cookies

Functional cookies help provide additional website features and remember choices you have made.

They may be used to remember:

Your language
Your location or region
Your display preferences
Previously selected settings
Certain account or shopping preferences

Rejecting functional cookies may cause some website features to operate differently or become unavailable.

Where consent is legally required, these cookies will not be activated unless you accept them.

Analytics and Performance Cookies

Analytics and performance cookies help us understand how visitors use our website.

They may collect information such as:

The pages you visit
The products you view
How long you spend on particular pages
How you reached our website
The links or buttons you select
Technical errors you encounter
General device, browser or location information
Whether a purchase or other website action was completed

We may use this information to measure website performance, identify problems and improve our store.

Where legally required, analytics cookies will only be activated after you have provided consent. Certain limited analytics technologies may be used without consent where a specific legal exemption applies and all applicable conditions are satisfied.

Advertising and Marketing Cookies

Advertising and marketing cookies may be used to:

Measure the performance of advertisements
Understand whether you visited our website after seeing an advertisement
Limit how often particular advertisements are shown
Create or use advertising audiences
Display advertising that may be more relevant to your interests
Measure purchases or other actions resulting from marketing campaigns

These cookies may allow advertising providers to recognise your browser or device across different websites or services.

Advertising and personalised marketing cookies will only be activated where permitted by law and, where required, after you have provided consent.

Rejecting these cookies does not necessarily mean that you will stop seeing advertisements. The advertisements you see may simply be less personalised or relevant.

First-Party and Third-Party Cookies

Cookies placed directly by Marabelle London or Shopify on behalf of our store are generally referred to as first-party cookies.

Third-party cookies are placed or accessed by another organisation that provides services through our website.

Third parties may include:

Shopify
Payment providers
Analytics providers
Advertising platforms
Social media platforms
Customer service tools
Fraud prevention providers
Website performance and security services
Applications installed on our Shopify store

These third parties may process information in accordance with their own privacy and cookie policies.

The specific third-party services used by our store may change as we update our website, applications and business operations.

Shopify Cookies

Our online store is hosted on Shopify.

Shopify may use cookies and similar technologies to provide:

Store and checkout functionality
Website security
Payment processing support
Shopping basket functionality
Customer account features
Analytics
Fraud detection
Customer privacy controls

Some Shopify cookies are necessary for the website and checkout to operate properly.

Shopify may also process information for its own purposes as described in its applicable privacy and cookie documentation.

Payment Provider Cookies

Payment providers may use cookies and similar technologies to:

Process payments
Verify your identity
Prevent fraud
Secure transactions
Remember payment preferences
Provide payment services such as Apple Pay, Google Pay or Shop Pay

The cookies used may depend on the payment method you select during checkout.

Payment providers process information in accordance with their own privacy and cookie policies.

How We Obtain Your Consent

When you first visit our website, you may be shown a cookie banner or preference tool.

Where consent is required, you will be given the opportunity to:

Accept relevant cookies
Reject non-essential cookies
Select particular cookie categories
Review additional information about how cookies are used

We will not treat your continued use of the website, silence or inactivity as consent where active consent is legally required.

Non-essential cookies requiring consent should not be activated before you make your selection.

Cookies that are strictly necessary, or that fall within another applicable legal exemption, may be used without consent.

Managing Your Cookie Preferences

You can manage your cookie choices through the cookie banner or cookie preference tool available on our website.

Depending on the configuration of our store, you may be able to reopen the preference tool by selecting a link such as:

Cookie Preferences
Privacy Choices
Manage Cookies
Do Not Sell or Share My Personal Information

The wording and location of this link may vary.

You can normally change or withdraw your consent at any time. Withdrawing consent does not affect the lawfulness of processing that occurred before your preferences were changed.

Your updated selection will apply to future cookie use, although cookies already stored on your device may remain until they expire or are deleted.

Browser and Device Settings

Most browsers allow you to view, block or delete cookies through their settings.

You may be able to:

Block all cookies
Block third-party cookies
Delete existing cookies
Receive a warning before cookies are stored
Allow cookies only for selected websites

Browser controls vary between providers and devices. Please consult your browser or device support information for specific instructions.

Blocking all cookies may affect the operation of our website. Features such as the shopping basket, customer accounts, saved preferences and checkout may not function correctly.

Managing cookies through your browser does not always prevent other similar technologies from operating. Our cookie preference tool should therefore also be used where available.

Session and Persistent Cookies

Cookies may remain on your device for different periods.

Session Cookies

Session cookies normally expire when you close your browser.

They may be used to support temporary functions such as maintaining your shopping basket or browsing session.

Persistent Cookies

Persistent cookies remain on your device for a defined period or until you delete them.

They may be used to remember your preferences, recognise returning devices, support analytics or measure advertising performance.

The duration of each cookie depends on its purpose and the provider responsible for it.

Cookie Duration

We aim to retain cookies only for as long as reasonably necessary for the purpose for which they are used.

Cookie durations may vary depending on:

Whether the cookie is a session or persistent cookie
The purpose of the cookie
The provider placing the cookie
Applicable legal requirements
Your consent or privacy choices

More detailed information about active cookies and their duration may be displayed in our cookie preference tool, where available.

International Data Processing

Some cookie and technology providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we or the relevant provider will use an appropriate transfer mechanism where required by UK data protection law.

Further information about international data transfers is available in our Privacy Policy and in the privacy information provided by the relevant third party.

Updates to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes to:

The cookies and technologies used on our website
Shopify functionality
Applications or third-party services
Our business practices
Legal or regulatory requirements

The updated policy will be published on this page with a revised “Last updated” date.

We recommend reviewing this policy occasionally to remain informed about how cookies are used.

Contact Us

For questions about this Cookie Policy or how we use cookies, contact:

Marabelle London
Email: info@marabellelondon.com
Website: marabellelondon.com