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Privacy Policy

Last updated: Today 2026

This Privacy Policy explains how Marabelle London collects, uses, stores and protects your personal information when you visit, interact with or make a purchase through marabellelondon.com.

Marabelle London is responsible for determining how and why your personal information is processed and is therefore the data controller for the purposes of applicable UK data protection law.

This Privacy Policy should be read together with our Terms and Conditions, Shipping Policy, Returns and Refund Policy and Cookie Policy, where applicable.

Information We Collect

The personal information we collect depends on how you interact with our website and services.

We may collect the following information:

Contact Information

  • Your full name

  • Email address

  • Telephone number

  • Billing address

  • Delivery address

Order and Transaction Information

  • Products ordered

  • Order numbers

  • Purchase history

  • Delivery information

  • Returns, refunds and exchange information

  • Payment status and payment confirmation information

  • Communications relating to your order

We do not normally receive or store your complete payment card details. Payments are processed by authorised third-party payment providers.

Account Information

Where customer accounts are available, we may collect:

  • Account login information

  • Saved addresses

  • Order history

  • Account preferences

Technical and Website Information

When you visit our website, we or our service providers may automatically collect information such as:

  • Your IP address

  • Browser type and version

  • Device type

  • Operating system

  • Approximate location based on your IP address

  • Pages viewed

  • Products viewed

  • Products added to your basket

  • Referring website

  • Date and time of your visit

  • Interaction with advertisements or marketing communications

  • Cookie identifiers and similar technical information

Customer Service Information

When you contact us, we may collect:

  • The content of your enquiry

  • Copies of correspondence

  • Photographs or videos you provide

  • Information relating to complaints, returns or product issues

  • Any other information you voluntarily provide

How We Collect Your Information

We may collect personal information:

  • Directly from you when you place an order, subscribe to marketing, create an account or contact us

  • Automatically through cookies and similar technologies

  • From Shopify and other service providers used to operate our store

  • From payment providers

  • From delivery companies and fulfilment partners

  • From advertising, analytics and marketing platforms

  • From fraud prevention and security providers

How We Use Your Information

We may use your personal information to:

  • Process and fulfil your orders

  • Take and verify payments

  • Send order confirmations and delivery updates

  • Arrange delivery through suppliers and delivery partners

  • Manage returns, refunds, cancellations and exchanges

  • Respond to customer service enquiries

  • Communicate with you about your orders

  • Maintain customer accounts

  • Detect and prevent fraud, misuse and security incidents

  • Improve our website, products and customer experience

  • Analyse website performance and customer behaviour

  • Personalise website content and advertising, where permitted

  • Send marketing communications where we have permission or another lawful basis

  • Maintain financial, tax and business records

  • Establish, exercise or defend legal claims

  • Comply with legal and regulatory obligations

Our Lawful Bases for Processing

Under UK data protection law, we must have a lawful basis for processing your personal information.

Depending on the circumstances, we may rely on the following lawful bases:

Performance of a Contract

We process information where it is necessary to:

  • Process your order

  • Take payment

  • Arrange delivery

  • Provide order updates

  • Manage returns, refunds or exchanges

  • Provide products and services you have requested

Legitimate Interests

We may process information where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms.

These interests may include:

  • Operating and improving our online store

  • Providing customer support

  • Preventing fraud and securing our website

  • Understanding how customers use our website

  • Maintaining accurate business records

  • Promoting our products to existing customers where legally permitted

  • Protecting our legal and commercial interests

Consent

We may rely on your consent for certain activities, including:

  • Sending particular marketing communications

  • Using non-essential advertising or analytics cookies

  • Personalising advertising where consent is required

You may withdraw your consent at any time. Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.

Legal Obligations

We may process information where necessary to comply with legal obligations, including accounting, taxation, consumer protection, fraud prevention and regulatory requirements.

Shopify

Our online store is hosted by Shopify.

Shopify provides the e-commerce platform that allows us to offer and sell our products and services. Your personal information may be processed through Shopify’s systems, databases, applications and infrastructure.

Shopify may process your information as a service provider acting on our behalf and, in certain circumstances, for its own purposes as described in Shopify’s applicable privacy notices.

While Shopify provides privacy and security features, Marabelle London remains responsible for ensuring that its use of the platform complies with applicable data protection law.

Payments

Payments are processed through secure third-party payment providers.

Depending on the payment method selected at checkout, your payment may be processed by:

  • Credit or debit card providers

  • Apple Pay

  • Google Pay

  • Shop Pay

  • PayPal, where available

  • Other payment services displayed during checkout

Marabelle London does not normally store your complete credit or debit card details.

Payment providers process your information in accordance with their own terms and privacy policies.

Sharing Your Information

We may share your personal information with trusted third parties where reasonably necessary to operate our business and provide our services.

These third parties may include:

  • Shopify

  • Payment processors

  • Banks and payment networks

  • Suppliers and fulfilment partners

  • Royal Mail and other delivery companies

  • International delivery partners

  • Customer service platforms

  • Email and SMS marketing providers

  • Website hosting and technology providers

  • Analytics providers

  • Advertising platforms

  • Fraud prevention and security providers

  • Professional advisers, including accountants, legal advisers and insurers

  • Government authorities, regulators or law enforcement agencies where legally required

We only provide third parties with the information reasonably necessary for them to perform their services or fulfil their legal obligations.

Direct Supplier Fulfilment

Some orders may be dispatched directly by our trusted suppliers or fulfilment partners.

To fulfil and deliver your order, we may share relevant information with these parties, including:

  • Your name

  • Delivery address

  • Telephone number

  • Email address

  • Products ordered

  • Order and delivery instructions

Some suppliers or fulfilment partners may be located outside the United Kingdom, including in China.

We only share information that is reasonably required to process, fulfil and deliver your order.

International Data Transfers

Some of our service providers, suppliers and business partners may be located outside the United Kingdom. Your personal information may therefore be transferred to or accessed from another country.

Countries outside the United Kingdom may have different data protection laws.

Where UK data protection law requires additional protection for an international transfer, we will seek to use an appropriate transfer mechanism. This may include:

  • Transferring information to a country recognised as providing adequate protection

  • Using appropriate contractual safeguards recognised under UK law

  • Relying on another legally permitted transfer mechanism

We may also use service providers that store or process information across several international locations.

Marketing Communications

Where you have subscribed to our mailing list, or where otherwise permitted by law, we may send you information about:

  • New arrivals

  • Special offers

  • Promotions

  • Sale events

  • Product recommendations

  • Marabelle London news

You may unsubscribe at any time by:

You may still receive essential service communications relating to an active order, return, refund or customer service enquiry after unsubscribing from marketing.

Cookies and Similar Technologies

Our website uses cookies and similar technologies to operate correctly, improve your experience and understand how the website is used.

Cookies may be used to:

  • Keep products in your shopping basket

  • Remember your preferences

  • Enable secure checkout functionality

  • Maintain website security

  • Analyse website traffic and performance

  • Measure marketing performance

  • Personalise content or advertising, where permitted

Some cookies are strictly necessary for the website to function and cannot be switched off through our consent controls.

Where required by law, non-essential cookies will only be placed after you have provided your consent.

You can manage your preferences through our cookie banner or through your browser settings. Disabling certain cookies may affect the functionality of the website.

Further details may be provided in our Cookie Policy or through the cookie preference tool displayed on our website.

Analytics and Advertising

We may use analytics and advertising services to understand how visitors interact with our website and to measure the effectiveness of our marketing.

Depending on the tools enabled on our store, these providers may collect information about your device, browsing activity, purchases and interactions with advertisements.

Where required, we will ask for your consent before using information for non-essential analytics, personalised advertising or cross-site tracking.

Data Security

We use reasonable technical and organisational measures designed to protect personal information against:

  • Unauthorised access

  • Accidental loss

  • Misuse

  • Alteration

  • Disclosure

  • Destruction

These measures may include access controls, secure platforms, encryption, staff or contractor restrictions, fraud prevention systems and secure payment processing.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

You are responsible for keeping any account password confidential and for informing us if you believe your account or personal information has been compromised.

Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

The retention period may depend on:

  • The length of our relationship with you

  • Whether you have an active customer account

  • Legal and tax recordkeeping requirements

  • Consumer protection obligations

  • Fraud prevention requirements

  • The need to resolve complaints or disputes

  • The need to establish, exercise or defend legal claims

When personal information is no longer required, we will take reasonable steps to delete, anonymise or securely dispose of it.

Your Data Protection Rights

Depending on the circumstances and subject to applicable legal conditions, you may have the right to:

  • Request access to the personal information we hold about you

  • Request correction of inaccurate or incomplete information

  • Request deletion of your personal information

  • Request restriction of how your information is processed

  • Object to certain processing, including direct marketing

  • Request transfer of certain information to you or another organisation

  • Withdraw your consent at any time where processing is based on consent

  • Request information about how your personal data is used

  • Complain to the relevant data protection authority

Some rights are not absolute and may not apply in every circumstance. We may need to retain certain information where required by law or where we have another valid legal reason to do so.

To exercise your rights, contact:

info@marabellelondon.com

Please include sufficient information to help us identify you and understand your request. We may need to request additional information to verify your identity before completing the request.

We will respond within the time required by applicable data protection law.

Direct Marketing Rights

You have the right to object to the use of your personal information for direct marketing at any time.

You can exercise this right by:

  • Using the unsubscribe link in our emails

  • Changing your cookie preferences where applicable

  • Contacting us at info@marabellelondon.com

We will stop using your information for direct marketing after receiving and processing your request, although we may retain limited information to record your preference.

Automated Decision-Making

We may use automated tools to identify potentially fraudulent, suspicious or high-risk transactions.

Where applicable, these tools may generate risk indicators that help us review an order. We do not intend to make solely automated decisions that have a legal or similarly significant effect on you without appropriate safeguards or where this is not permitted by law.

Children’s Privacy

Our website and products are not directed specifically at children.

We do not knowingly collect personal information from children who are unable to provide valid consent under applicable law.

Should you believe that a child has provided personal information to us without appropriate permission, please contact us so that we can review and, where appropriate, delete the information.

Third-Party Links

Our website may contain links to websites, applications or services operated by third parties.

We do not control and are not responsible for the privacy, security or content of third-party services. We recommend reviewing the privacy policy of any third-party website before providing personal information.

Complaints

Should you have a concern about how we collect or use your personal information, please contact us first at:

info@marabellelondon.com

We will review your concern and attempt to resolve it.

You also have the right to submit a complaint to the UK Information Commissioner’s Office or another competent data protection authority.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to:

  • Our business practices

  • Our website and services

  • The service providers we use

  • Legal or regulatory requirements

The revised version will be published on this page with an updated revision date.

We encourage you to review this Privacy Policy periodically.

Contact Us

For questions, requests or complaints relating to privacy or personal information, contact:

Marabelle London
Email: info@marabellelondon.com
Website: marabellelondon.com